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Al Otaiba Communications (AOC) is the Value Added Re-Seller dedicated to UAE market only, AOC supply the entire market segments divided on four business areas, which is as follows:

1. Power Retailer such as Sharaf DG, Plug Ins, E-Max, CompuMe, i2, Jacky’s …etc.
2. Hypermarkets such as LuLu, Carrefour, Union Coop, Dubai Duty Free ..etc.
3. Computer Street Traders such as Khalid ibn Al Waleed computer shops and computer plaza shops, over 900 outlets.
4. C-Stores of petrol stations such as Adnoc, Emarat, Enoc and Eppco, over 400 outlets.

AOC manage fleet of 6 vans and more than 50 dedicated employees to run the show and fulfill huge number of UAE clients.

Our Beginning

Al Otaiba Communications as one of the SBUs under Al Otaiba Group got its humble beginning in the year 1996 as a pro-active strategy by its CEO, Mr. Khalaf Bin Saif Al Otaiba, (S/o of HE Saif Bin Mohammed Al Otaiba) by foreseeing the mesmerizing transformation which UAE grabs to achieve in the coming years in technology, infrastructure development and tourism. Visualizing the opportunity to harness the potentiality of retailing, wholesaling and distribution of technology products, Al Otaiba Communications was born to capitalize the changing trends in technology according to the changing perceptions of the customer segments in the market.

The farsightedness, business acumen and penetrative business strategy has promoted Al Otaiba Communications to escalating heights within a span of a very short period of time. Mr. Khalaf, as a visionary CEO, navigates the company to the segments of potential opportunities by his skillful leadership and effective time-bound strategies. Al Otaiba Communications marches ahead with its inborn competitive spirit to reach highest level of market share.

Our Segments

Our structured growth and core competency in planning opened up certain attractive avenues of horizontal diversification in the following areas.

Our Strategy

A well planned, farsighted and pro-active strategy clearly guides the operation of Al Otaiba Communications. Our business culture is communicated through our mission statement – “Circle the Customer, Circle the Globe”.

Our mission statement clearly gives the message to the entire globe that our prime aim is to add new products, equipments and services to a broadening array of customers’ requirement of high tech products by closely keeping pace with the changes that take place in this segment of business.

Executing this strategy translates directly into our ability to help customers in obtaining products that are of high quality, branded by reputed companies world over and highly need oriented to suit and match with the perception and capability of customers distributed over a wide range of social classes. Thus Al Otaiba’s mission is to make available superior products to the customers’ access centers through widely distributed selling points throughout the territory of the entire UAE, GCC countries and other parts of the accessible centers in the world.

 Our Strength
Our business culture is based on the objective of garnering strength utilizing opportunities which in turn makes us stronger to utilize better opportunities. Our major strength is our inbuilt resources. They are:

  1. Core professional management team
  2. Strong leadership
  3. Experienced professional administrative system
  4. Efficient and effective marketing, sales team & after sales
  5. Sound supply chain & logistics management
  6. Benchmarked HR practices
  7. Pro-active IT team


AOC Direct Contact Details:

Tel. 00 9714 370 6600
Fax 009714 3706262

For sales inquires please send an email to Sales @

Al Otaiba Support Center (Call Center): 009714 370 6611
Alternatively you can email the center by sending email to help @ 

Timing 10am to 10 pm daily from Saturday to Thursday